Sega had once hit the market with the most joyful games ever, Samba de Amigo. It captured the hearts at once with its bouncy music, bright colors and manic monkeys that can probably make one smile and start our morning with a high note. The shaking monkey represents everything great about the Dreamcast era and made the game more joyful to view.

However, all this enjoyment was short-livened as PETA, who had once ripped off Nintendo for a flash game about chicken cruelty, got enraged when they saw a live chimpanzee dancing on the steps of Samba in the ad. Their letter to Sega stating the poor conditions of the chimps being exploited compelled Sega to pull back the ad promising never to cast apes in future and resulting in PETA awarding them with vegan chocolates.

 


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