Nintendo will get a new game released on its DS platform by video game publisher, Mindscape later this year. The title of the game will be Coronation Street. The product has been described as ‘an adventure and task-based concept set within the theme of the famous fictional street.’

RTL Games, a consumer product licensee have also decided to release a Corrie board game called ‘Destination: Coronation Street’. ITV Global Entertainment’s international merchandise and licensing director, Ayesha Kidwai stated ‘Coronation Street’ as a national institution and that it is watched by over 78% of the UK television population in 2008. The game is due to release in Q4.

 


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